The Galeries is a premium shopping precinct and lifestyle destination for fashion, food, art and music. There is nowhere else in Sydney where you can find an inner city hub with such a diverse mix of boutiques and retailers housed in one space.
The ultimate challenger brand, The Galeries is purpose built to provide an alternate retail experience to the existing offerings. They immerse shoppers in unforgettable retail experiences, inspired by the new and emerging. They push the boundaries, taking a chance on the unproven.
THE GALERIES X LENOVO GIFTED CAMPAIGN
The Galeries GIFTED Christmas campaign focused on the gifting element of the holiday season, based on their customer’s affinity for art & technology. The Galeries partnered with leading technology brand, Lenovo to deliver a unique activation where the Yoga book was used to inspire creativity & customisation when it comes to selecting the perfect Christmas gift.
Managing the artist collaboration process for The Galeries, Wild Minded curated a series of 4 artists featuring Furry Little Peach, Bianca Beers, OX King and Buttons. The artists created custom artworks on the Lenovo Yoga Book for The Galeries customer which were printed on the spot as customised Christmas gift-wrapping paper.
During the course of the 4 week activation, over 500 custom artworks were created for The Galeries customers.