The Galeries is a premium shopping precinct and lifestyle destination for fashion, food, art and music. There is nowhere else in Sydney where you can find an inner city hub with such a diverse mix of boutiques and retailers housed in one space.
The ultimate challenger brand, The Galeries is purpose built to provide an alternate retail experience to the existing offerings. They immerse shoppers in unforgettable retail experiences, inspired by the new and emerging. They push the boundaries, taking a chance on the unproven.
THE GALERIES ARTASIA CAMPAIGN
The Galeries partnered with AYAM to deliver a unique campaign based on their customers affinity for food and art.
The Galeries Lunar New Year campaign brought the flavours of Asia together with a festival of traditional food, complemented by bespoke art installations. An interactive activation was created in the main atrium area on the Ground Floor, as well as suspended installations in each laneway.
Four of The Galeries restaurants – Lotus, Chat Thai, Jimmy’s Recipe and Hotto Motto – came together to cook off against one another for The Galeries Lunar New Year title and trophy.
Wild Minded was engaged to work with artists to create bespoke artworks for each of the 4 laneways within The Galeries retail precinct, as well as custom artworks for each of the restaurants pop-up stalls.
We worked with a select group of artists to transform the centre into a visual representation of four different countries in Asia which celebrate the Lunar New Year, driven by the restaurant component of the overall activation.