Paul Fuentes is a graphic designer, based in Mexico City, who enjoys staging everyday objects into surreal and colourful compositions creating pop mashups. We here at Wild Minded were so captivated by his striking and playful designs we had to find out more!
How would you describe your style?
I can say it’s the new pop art. The style is modern, minimal, colourful, surreal, photography. It has a creamy pastel aesthetic.
Where do you find inspiration?
From everywhere. I use everyday objects, so basically I need to be open to creativity 24 hours a day. It can come from many places – jokes, sayings, songs, etc.
What is your creative process like?
It’s always different for each image but I normally use 2 objects to create a new one, so I start with one and then try to find its other half. For me it’s like a marriage, both objects need to adapt in many ways like shape, size, colour
Tell us about growing your Instagram following.
Well yeah, when digital galleries and magazines started to repost my images, I started to upload the same style images. This started happening 1 year ago, so it has been really fast.
Do you put a lot of time and effort into maintaining your following? How often are you creating and sharing new designs?
Yes, my followers are important, they help me a lot with many things, starting with reposting my images, but also they let me know if someone steals or doesn’t give credit. I post normally every 2 to 3 days.
How long have you had your online store? What came first – Instagram or the store?
How do you use Instagram?
Instagram is the tool that helps me share my work, it’s like my interactive business card. So it all depends, some people contact me directly and some go directly to my store, it depends on what they want.
What are some of your past collaborations and projects?
I’ve worked with brands big brands, also worked with Instagram brand accounts too, posts for movies, and even editorial work like covers for magazines and books. I created a post for the new Tim Burton movie called Miss Peregrine and the Peculiar Kids. I also did the new Trident campaign for Mexico, Brazil and Colombia.
Do you have any advice for other designers and artists wanting monetise their work?
Think globally, there are many ways to sell your design and many people that will be interested. Show your work in the best way possible, and see how people react to it.
What’s your favourite design you’ve worked on?
JellyBurger is one of my favourites… I think it’s so crazy and creative and that makes me feel special. It actually was a mistake while I was making a sketch and the ink fell down in the hamburger, so that was the moment to change direction.