Kent Andreasen is a photographer and cinematographer from Cape Town, South Africa.
It’s addictive. I really enjoy the entire process. The more I do it, the more I find myself being interested in the various facets of the craft. The idea of photography is constantly developing in my mind as it ebbs and flows. It’s really exciting in that regard and it makes me more conscious of my personal growth.
What role does the photographer have in society?
I think images play so many different roles in various peoples lives that it’s hard to say. With the Internet and society developing at the rate it is, I don’t really have a grasp on what its role is anymore. It’s manifesting itself so quickly that it’s hard to keep up. I just try and make images that resonate with me and if they play a role in changing perspectives on various matters that’s a bonus.
What themes do you pursue?
Because I work mainly in a commercial capacity, clients generally prescribe themes for me. I then have the opportunity to explore work within those themes that hopefully result in me making something poignant. I’m currently building a “business” as it were, which hopefully will allow me to shoot more of my own personal projects that can delve into matters that are of personal interest to me.
Who inspires your work?
What makes a memorable photograph?
To be honest, I’m not quite sure. Making memorable images seems like a path that leads to photography geared around whoever is viewing the image (this is not to say the viewer is neglected). As I said previously, I’m trying to make work that resonates with me and I think for anyone who makes imagery, that is the first step and if it so happens to be memorable, then great.
What motivates you to keep taking pictures?
Getting to see the world and I really enjoy the whole process of it. Keeps me away from a desk job and allow me to continually explore.
When you shoot, how much in instinctual and how much is planned?
It’s instinctual because I don’t really think about it before I’m making images. I go out into a situation and I let it happen from there. The more I’ve tried to control the variables the more contrived they have become.
How has social media played a role in your work?
It’s played a massive role. I would say I get 80 percent of work from my various social media platforms (Instagram, Tumblr and my website). I think these platforms have made it easier for photo editors to access a vast spectrum of talent extremely quickly, which is a massive benefit for any freelancer out there.
What advice would you give yourself if you started in photography all over again?
Start younger, shoot bigger formats, always use a light meter, stick to your aesthetic, and don’t be afraid to go out there and get your name out and always make sure you having fun. Ideals I try and stick to as much as possible.