jane. by the grey attic

Fine art photographer Dean Bell and creative director Annika Hein of The Grey Attic have launched a biannual print publication that explores art, photography, fashion, and poetry called jane. by the grey attic.

“We wanted to create a visual world that we were proud to be apart of. Something that represented an idealistic view of the industry we wanted to contribute to. It was a conscious effort to connect the notions of time, art and fashion and to change the way we as a society consume and create art.” – Dean Bell and Annika Hein.



Dean Bell is a fashion and fine art photographer recognised for his love of natural light and appreciation of the female form. Annika Hein is a creative director, writer and stylist known for her innate ability to conceptualise and produce in-depth artistic narratives. They met in 2010 and founded The Grey Attic from the spare bedroom of their East Brisbane home in October 2014. That December, after both quitting their full time jobs, they spent three months in New York City, before returning to Australia and re-locating to Melbourne, where they now freelance in the fashion industry under The Grey Attic.

Annika and Dean’s artistic merit lies in their diligent and concentrated creative efforts guided towards preserving the way we interact, create and consume art. In 2016 they decided to develop this approach and their contribution further with the launch of jane. by the grey attic.



“jane. is an independently thinking and intellectually guided fashion, photography and fine art publication. Our aim was to revert back to slower processes that nurture and encourage the slow creation and consumption of art, something that celebrates undone beauty, effortlessness, authenticity, timelessness and unconventional thinking. The decision to print and publish only film photography and our preference for analogue processes also provides something different in today’s digital market.”

Edited and produced under their direction, jane. is a biannual fashion publication shot entirely on film and printed on paper. The magazine explores the disciplines of art, photography, fashion and poetry.



Issue one was produced independently and features 320 pages of photographic work, art, editorial, and poems from contributors across 21 cities worldwide including: Massimo LeardiniMarta BevacquaTyler Kent WhitePernille SandbergFleur BultAnna GolovachevaChris BernabeoGreta CarrollCameron Hassard and Jordy Huinder. The issue also includes interviews with Marion Hume and Philip Fimmano and a review of Helmut Newton – A Retrospective (Amsterdam), in a feature that includes original works from the photographer.



jane. is a rejection of the normalisation of fast fashion and a renunciation of vision stunted by commerce. Slowing down the creation and consumption of art, jane. is devoted to the art of storytelling, offering real and authentic ideas that are guided only by creativity.

“We wanted to slow things down and make something that people would want to keep. Our aim was to create a publication that brought life and appreciation back into slower processes. To reintroduce the market to tangible elements of art, art they could lose themselves in and consume slowly and indulgently.”

Changing the perception that print is disposable, jane. is a slow art movement that’s been created with the upmost consideration to provide an authentic, progressive and timeless vision and voice.

Issue one is available in Australia from mag nation, Fitzroy newsagency, Readings and Fallow, as well as online from the jane. website, which ships internationally janebythegreyattic.com.

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