Violaine & Jérémy is an illustration and graphic arts studio based in Paris, France. We here at Wild Minded can’t get enough of their work! We had to find out more about the incredibly talented creative duo who started it all. We wanted to share their beautiful designs and illustrations with you too!
GIVE US SOME BACKGROUND INFO ON YOUR CAREERS AS DESIGNERS?
Violaine & Jérémy studio was founded by Violaine Orsoni and Jérémy Schneider in 2012. We began the studio with no background, no VIP entry, and no network in the graphic design field. Jérémy had just graduated and Violaine used to be head of production in an advertising agency. 4 and 1/2 years later, we are filled with joy and good works to showcase. The studio counts 6 people all year long. We are happy with this size, it’s perfect to work on many different projects at the same time and to keep producing high quality work. We could choose to grow bigger as a lot of project opportunities come in every week, but our freedom in our work is too important for us, and we feel like growing is somehow loosing our freedom. Our activity is very diverse as we are a graphic design and an illustration studio. The field of work is large; brand identity, editorial design, typography design, illustration for cultural and fashion industries, pattern design and more!
HOW WOULD YOU DESCRIBE YOUR STYLE? HAS THAT STYLE CHANGED OVER TIME?
It’s a good question in our case because we feel like we found the good expression to describe it – our aesthetic is timeless with a modern twist. Our style hasn’t changed, it just became stronger and more and more identifiable. And it’s very important for us to develop and cultivate our own style because we believe it’s one of the most important ingredients of what makes a good designer. Having your own style.
WHAT KIND OF DESIGN AND ILLUSTRATION WORKS DO YOU DO?
All the kinds but with our aesthetic. Branding identity, editorial design, typography design, posters, signage graphic design, illustrations for patterns for fashion, scarves, all-over, illustration for press covers. Almost anything that needs graphic design, typography or illustration. Except video. We haven’t done that yet.
YOU’RE BASED IN PARIS, HOW MUCH DO YOU THINK THE CITY HAS AN INFLUENCE ON YOUR CREATIVITY AND WORK?
You can’t really work without any influences when you live in such a city, right? We’d say it influences our work because we always try to have this timeless aesthetic. We have many historical references that travelled through time and haven’t aged. Our inspiration mostly comes from parts of history or from philosophical concepts.
TELL US ABOUT YOUR WORK ON L’ADN MAGAZINE..
Our client asked us to create a layout that would evoke modernity, be trendy and helps the readers to actually read the magazine. That’s why we worked all the fonts in blue because it’s really the colour of innovation. We love working on l’ADN because the editorial team is so great and because we meet a new photographer each issue! So far, cover photographers have been from France, Slovakia, Australia, Ukraine, Morocco, Norway, UK and Mexico!
WHAT IS THE PROCESS LIKE WHEN COMING UP WITH THE ART DIRECTION AND DESIGN FOR A NEW PROJECT?
We always work together at the conception, art direction and the ideas of every single project (illustration and graphic design). Jérémy is the artist of the team, he’s the one drawing and giving the first input to graphic design. Violaine’s position is more like creative director. She’s supervising every project and she’s also the manager of the studio. Our assistants help us by applying and completing Jérémy’s designs and taking the projects to the final touch. As we are hard workers, spending a lot of time at the studio, it is essential for us to work with people we trust and with whom we feel good about, in a good atmosphere. It’s also the same with the projects we take on and our clients. Our philosophy is to work only for projects we can showcase and with people (clients) who are open to understand our creativity feeds from freedom, otherwise the effort wouldn’t be worth it.
WHERE DO YOU LOOK FOR INSPIRATION?
We mostly feed on history and a bit on philosophy. We are a huge lovers and admirers of the renaissance painters. Their artworks are remarkable, you can feel the patience, the exigency and the mastery of the oil technique. I’m particularly in love with Il Caravaggio’s paintings. His work of lights and shadows is mind-blowing and his sceneries are so strong.
WHAT HAVE BEEN YOUR FAVOURITE PROJECTS TO WORK ON?
It’s hard to answer this question because we spend a lot of time on every project to make sure we really like the final look. Regarding graphic design, we can’t choose. Regarding illustration, let’s say the set of 26 scarves we designed for Dior Couture (unfortunately we are not allowed to showcase it on our websites, the project is called Mitzah ABDCDior) and also the poster for JR’s happening at le Louvre in June 2016.
DO YOU WORK WITH MANY INTERNATIONAL CLIENTS? HOW HAVE THESE OPPORTUNITIES PRESENTED THEMSELVES?
We have worked with clients from Brazil, Germany, UK, Ireland, Spain, and USA but not yet Australia! We hope it will come! And all these opportunities just began with a simple email.
HOW INSTRUMENTAL HAS YOUR ONLINE PROFILE BEEN IN THE DEVELOPMENT OF YOUR BUSINESS?
Our online profile is our only way of showcasing our work. We cherish it in a professional way. We try to promote our work (not our faces or personal lives). It’s essential to update it all year long.
WHAT PLATFORM DO YOU THINK IS BEST FOR DESIGNERS AND ARTISTS WANTING TO SHOWCASE THEIR WORK AND BUILD A NAME FOR THEMSELVES ON AN INTERNATIONAL LEVEL?